“Measure everything of significance. Anything that is measured and watched, improves” - says Bob Parsons, CEO of GoDaddy, quoted by Entrepreneur Magazine. Therefore, if you want to improve your team’s performance, you must persuade your colleagues to start keeping score of their own achievements.
Why to keep score?
- Firstly, without score there would be no winning or losing. Which means there would be no possibility of success and no reason to feel proud when a great job gets done.
- The score is a result of competition. No score means there is no competition - not with coworkers, and not even with yourself. That’s actually bad, because healthy competition is a way to increase motivation and productivity.
- People need to feel they’re making progress to feel content with their work. No one likes to do the same thing over and over again without seeing results, as behavioral economist Dan Ariely explains in this video.
Let’s say you offer courier services. Your team should measure how fast they can get to a client and how many deliveries are made in one day. Maybe you are managing a sales department. How many leads do your salesmen bring every month? Can you do anything to achieve better results?
The first thing you should do is learn how the business actually works. How everyday activities of your employees develop? Do your colleagues operate well as a team? How satisfied are your partners with the services you provide and what claims do they have? You must analyze all that information and generate accurate reports to see the flaws in the system. There is a bunch of software application to ease your work.
Then, have a meeting to discuss with your coworkers and put up a plan to streamline activities. You want a boom of enthusiasm? Every month, show them how well they did and offer incentives to those who improved their performance.

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